Atlas Converting is a leading manufacturer of slitting and rewinding machinery for the packaging industry. Having previously produced the Atlas machine, they now manufacture the Titan too. We are working with them on a rebrand that reflects this dual offering, as well as the unique position they occupy in the marketplace thanks to exceptional British engineering and outstanding people.
As always, at the heart of our work was learning about what is in the heads and hearts of the people. We carried out a series of in-depth meetings and phone interviews with key people in the company, as well as key customers in the UK, US, Latin America and China. This gave us a very clear, very human picture of the company which informed the overall direction of the rebrand.
The work you see here is creative concepts for a suite of brand assets, all based on the brand essence of premium British engineering and service.