The Kenyan Orphan Project had outgrown its name and was pioneering child-centred projects across Africa and in the UK.
We were drafted in to lift KOP out of typical charity territory, because this is not a typical charity. As they say on their website, it’s all about ‘That flash of inspiration you get from looking at things differently.’ This is how we look at things too, so not surprisingly we immediately hit it off.
We were tasked with a complete rebrand, a task which came together remarkably rapidly through our usual collaborative process. We unearthed the essence of the strapline ‘We do what works’ in one of the team’s strategy documents, and astonishingly, our preferred name suggestion, child.org, was not already registered. The charity now has a brand that encapsulates its positive, evidence-based approach, and since relaunching they are going from strength to strength.