Egremont Group is a management consultancy firm with a unique people-centred approach to business transformation. They are achieving extraordinary results working with companies around the world, and wanted a brand, supported by a new website and suite of communications, that would do them justice.
We began the rebrand work with one-to-one interviews with people across the company. These turned out to be fascinating and delightful conversations as much as insight-gathering, convincing us of the passion, energy and ‘differentness’ of the Egremont team.
The deeply collaborative journey we took with Egremont is proving to be exceptionally successful. When the new website launched, average visitor session duration almost doubled and the bounce rate fell sharply. The company was a triple winner in the 2017 Management Consultancy Association awards, and reactions to the new branding from clients has been universally positive. We continue to work with Egremont as brand guardians, overseeing the creation of digital and printed assets.