HANNAJANA is a new swimwear brand set up by two sisters, Hanna and Jana.

We worked from the premise of ‘simplicity, clarity and the need to create a sense of desire’. We created the HJ icon specifically for mobile use – because that’s the way people primarily view things now.

We developed the logo alongside photographic and print styling to help the brand stand out in a congested marketplace. In both digital and print, the icon is designed to be transparent to allow the imagery to show through.