M&S Collection

Concept and creative direction for M&S Woman rebrand: The creation of a new brand identity for M&S’s core womenswear range ‘Woman’, which was tired and outdated. The work included brand positioning, brand name generation, strategy, logo design, design, typography and artwork for print. The new brand name M&S COLLECTION featured an elegant look and feel, and distilled a diverse range of products into a cohesive fashion range. The communications ran across all media, including advertising, videos, in-store signage, 3D installations, ticketing, packaging and labelling.