A combination of our various film-based work: commissioned ads and digital movies as part of campaigns we have created, along with concept videos and personal film-based artworks.
Concept and creative direction for animated films: The creation of the world’s most acclaimed CSR programme, from positioning and logo design to communications roll-out through stores. M&S made a profit of £50m from Plan A in the year to March 31 2010, compared with the £40m cost it expected to incur delivering the plan through marketing, branding, internal comms and infrastructure such as the anaerobic digester featured in the digital animation.
Concept and creative direction as a part of the Jawaher campaign aimed at designers from brands such Bulgari, Escada, Christian Louboutin, Dolce & Gabbana and Hugo Boss, producing fashion for the Middle Eastern market. Art directed, filmed and edited to evoke Vogue-style fashion sensibilities, the film was used online, in-store and edited for digital and social advertising.
Freelance art direction, Agency Sapient: Advertising pitch concept* for the BMW 7 series. The 7 series is a ‘jewel’; a high-end accessory essentially not dissimilar to a Rolex Watch or a Cartier diamond ring. The car’s technology enhances the driving experience to the extent where man and machine become one.